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Neuro Economics: Science or Science Fiction?
Published: January 8, 2007
Author: Jim Heskett
Forum open for comment until Wednesday, January 24. — 47 Comments — Post a comment
Executive Summary:
The growing use of MRI (magnetic resonance imaging) devices for studying decision making means that in 2007 we may hear a number of striking conclusions based on studies involving a small number of brain scans, says Jim Heskett. What are the more general implications of this trend? Will it have strong explanatory as well as manipulative potential for us as consumers, managers, and citizens?

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