Dopo che il CEO aveva annunciato 1600 licenziamenti e tagli del budget advertising per fare posto al digital/social (più efficiente), adesso è il turno del numero uno del marketing.
Che annuncia che l'azienda dovrà cambiare radicalmente il modo in cui opera.
Da Brandrepublic:
Pritchard said P&G needs to make some "fundamental shifts" in the way it operates, according to The Wall Street Journal, so that it can create better consumer loyalty and improve sales at lower costs.
This will include moving away from broadcasting to create more personal conversations with consumers. Pritchard said this will see the company focus on "anywhere, anytime shopping".
"We want P&G to be the first to create this trusted, indispensable relationship, because it will create greater loyalty, more purchases across categories, and more sales at lower costs. Achieving this vision requires some fundamental shifts in how we operate."
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