Per una volta un'idea bella ma complessa.
Tipica operazione di Internet PR gestita attraverso un fake che poi viene rivelato.
La storia, per sommi capi:
Viene lanciata la notizia di un rivoluzionario gadget che, integrato con un'apposita app e pochi ingredienti aggiunti, è in grado di trasformare l'acqua in vino nel giro di pochi giorni, a casa propria (ok, stiamo parlando di nazioni enologicamente meno evolute della nostra...).
Di questa Miracle Machine si inizia a parlare molto in rete - anche perché si tratterebbe di un progetto in crowdfunding (il che è di moda).
Mashable sta al gioco, e fa un bell'articolo:
e poi Business insider e altri...
http://www.businessinsider.com/miracle-machine-how-to-make-wine-at-home-2014-3
http://www.businessinsider.com/miracle-machine-how-to-make-wine-at-home-2014-3
e inizia a girare il video di presentazione della macchina:
Salvo poi scoprire che non si tratta di trasformare l'acqua in vino ma il vino in acqua - si rivela infatti che tutta l'operazione è uno stunt dell'organizzazione no profit Wine to Water che si occupa di portare acqua potabile a chi non ha acqua da bere nel mondo.
Brillante e molto sofisticato. Qui leggete la storia: http://themiraclemachine.net/reveal/index.php#
"The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities. In just under two weeks, the Miracle Machine went viral as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it. We now need to turn our attention to Wine to Water.
For one dollar, Wine to Water can provide clean water for one person for an entire year. Using a variety of water filters and wells, Wine to Water is changing lives at a fraction of the $499 price tag for the faux machine that so many were willing to buy. “For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle,” says Doc Hendley, the founder of Wine to Water."
"The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities. In just under two weeks, the Miracle Machine went viral as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it. We now need to turn our attention to Wine to Water.
For one dollar, Wine to Water can provide clean water for one person for an entire year. Using a variety of water filters and wells, Wine to Water is changing lives at a fraction of the $499 price tag for the faux machine that so many were willing to buy. “For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle,” says Doc Hendley, the founder of Wine to Water."
E qui guardate il video:
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