Post leggerino del venerdì.
Se questa marca di cuffiette voleva attirare l'attenzione, direi che ricorrere ai glutei, in particolare quelli della regina del twerking, non è stata una brutta idea.
Il concept: piazzare dei sensori collegati ai glutei della signorina.
Trasformare i movimenti in beat.
Creare una nuova ed esclusiva colonna sonora dance per gli amanti della marca.
Fatto. Poi farla girare, in una logica di PR digitali. E passare il milione di views.
Per i dettagli e i primi piani dei glutei, guardate il video, e buon weekend.
The overall idea behind the project was to provide AIAIAI headphone-users and other music lovers with new music. Moreover, we wanted to do this in an unusual way, which brought about music made by the booty - for the booty.
The project explores the rich heritage of bass-driven club culture where dancing and booty-shaking are integral elements. We want to see if it’s possible to change the perception of twerking through placing it in a technology-driven, creative context and letting the dance "do the talking." So we let the producer Branko from Buraka Som Sistema use the movement of buttocks to make a new track. In collaboration with the designers OWOW, utilizing a dancer, Twerk Queen Louise, as their instrument who, in turn, contributes to the creative process, Branko ultimately produces a track powered and shaped by the dancer’s booty movements. The end result is the track ‘Cascavel’; new music for the dance floor and, of course, the headphones.
http://realbootymusic.aiaiai.dk
https://www.facebook.com/brankooficial
https://www.facebook.com/TwerkQueenLo...
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