Facebook: un benchmarking sull'engagement

Vi segnalo questo post, che da' qualche dato sui livelli di engagement ottenibili su Facebook.

Lo leggete qui: http://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/

Due punti chiave:

a) Engagement is measured in interactions. On Facebook that translates into likes and/or comments.

b)  above 1% engagement rate is good, 0,5%-0,99% is average and below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.