Se siete da quelle parti lunedì 6, io sono in giro per tenere un paio di workshop alla EUPRIO Conference...
Ecco di cosa parlerò (traendo ovviamente materiale da Relazioni Pubbliche Digitali):
Digital PR use the power of Influence amplification to get our message across.
Using credible, relevant and vocal influencers, brands and organizations can build reputation, interest and attractiveness. In the workshop we will discuss the basics of Digital PR, how to select relevant influencers, how to build a working relationship with Influencers in an University context.
Digital PR are still ill defined. The seminar will start with a definition of what Digital PR are and how they differentiate from (and integrate with) other tools, such as Social Media.
Starting from the foundations of Digital PR as related to influence to build reputation and interest, we will discuss the influence spreading process; defining how to identify relevant influencers (case by case).
How to build a working relationship with influencers, understanding their point of view, needs, interest; and finally discuss how to work on amplificating their contribute to further spread their influence .
Credo sarà un'esperienza interessante (oltre a tenere il workshop, ascolterò parecchio), poi vi racconto:
EUPRIO is the association of higher education communicators in Europe.
EUPRIO’s goal is to ensure communicating with stakeholders is a key factor in university strategic planning.
EUPRIO aims to achieve this by demonstrating communications excellence through the sharing of best practice and new ideas from around the world.