giovedì, aprile 12, 2012

Facebook: un benchmarking sull'engagement


Vi segnalo questo post, che da' qualche dato sui livelli di engagement ottenibili su Facebook.


Due punti chiave:

a) Engagement is measured in interactions. On Facebook that translates into likes and/or comments.

b)  above 1% engagement rate is good, 0,5%-0,99% is average and below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

Nessun commento: