giovedì, aprile 12, 2012

Facebook: un benchmarking sull'engagement

Vi segnalo questo post, che da' qualche dato sui livelli di engagement ottenibili su Facebook.

Due punti chiave:

a) Engagement is measured in interactions. On Facebook that translates into likes and/or comments.

b)  above 1% engagement rate is good, 0,5%-0,99% is average and below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

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