mercoledì, luglio 15, 2009

Red Bull (USA) Cerca un Digital Marketing Manager (quando le cose si fanno sul serio)

Guardando i requisiti richiesti e la Job Description mi viene da fare un sospirone...

Jobs Home > Digital Marketing Manager
Digital Marketing Manager Posted Jul 13
Red Bull North America, Santa Monica, CA


Collect, edit, and publish content on Manage outbound messaging programs that deliver broader (# of subscribers/fans) and deeper (frequency of engagement) connections with Red Bull consumers and potential Red Bull consumers.

Activities to include: editorial responsibility for, development and management of email program plans and content, development and management of outbound messaging plans and content on social media platforms. These duties collectively should ensure that Red Bull’s subscriber/fan base grows and becomes more engaged as demonstrated by performance of websites and messaging programs.


1. Ensure that the best, most current, most compelling content is available on

a. Create annual content plan for

b. Work with Red Bull teammates in the US and globally as well as with outside vendors to identify the best content and provide it to consumers via and outbound messaging platforms (email, facebook updates, etc.).

c. Leverage various local and global events (from the global Content Pool and InfoNet) on

2. Communicate with internal stakeholders re: editorial calendar, communications, and performance

a. Work with HQ and business unit communications managers, athlete managers, event managers, and moving images team to understand upcoming communications and media priorities.

b. Set timeframes for publishing and goals for views/engagement. Create clear expectations regarding priority, timing, appearance, and expected outcomes for content published on

c. Set timeframes for publishing and goals for views/engagement in outbound messaging platforms including but not limited to: email, facebook fan updates, and headlines for RSS feeds on

3. Define, develop, and manage outbound messaging program

a. Define, develop, and manage email program. Activate current subscriber base. Work with web editors and global team to integrate email acquisition program and consumer database into other digital marketing elements.

b. Develop broader (# of subscribers/fans) and deeper (frequency of engagement) connections between Red Bull and consumers via effective program design and content selection/editing.

c. Consult with teammates regarding frequency of communications on social platforms considering quality of content, fan/subscriber engagement, and fan/subscriber growth or attrition.

4. Manage measurement programs for and outbound messaging

a. Create outbound messaging performance dashboard reports. Oversee report production, develop action plans for improvement, and distribute to managers and executive team.

b. Lead refinement of WebTrends platform for Create dashboards, oversee report production, develop action plans for improvement and distribute to managers and executive team.


Ø Rich, innovative editorial/content experiences that help to deliver competitive advantage for the brand

Ø Measured and increasing consumer participation via and outbound messaging programs

Ø Provide comprehensive and insightful analysis to support future strategies via web and outbound messaging

Ø Timely publishing of relevant, quality content in consumer communications.

Ø Tight integration of digital marketing into overall communications planning based on results

Ø Increased size and depth of engagement for Red Bull’s fan/subscriber base.


Ø Dynamic publishing and/or outbound messaging professional with at least 5 years of experience

Ø Bachelor’s Degree, MBA a plus

Ø Editorial sense (Being the digital “Editor in Chief”)->content and story developer with specific skill in digital communications.

Ø Self directed. Able to create plans, execute, and achieve results with little specific direction.

Ø Natural entrepreneurial instinct and ability to succeed in variety of situations and political environments

Ø Strong marketing understanding and excellent analytical skills

Ø Excellent production knowledge: use of content management systems, publishing workflows, approval cycles, publishing to multiple platforms

Ø Extensive knowledge of at least one robust content management platform used to power a large-scale site (knowledge of FatWire content management a plus)

Ø Knowledge of one or more of the following will be a plus: search engines, analytics applications, ad-serving technology and email systems.

Ø Excellent planning and project management competencies

Ø Strong knowledge of the consumer goods or lifestyle industries

Ø Ability to travel to Austria 2 – 3 times a year

We offer an exceptional Benefits program, including Medical, Dental, Vision, Long and Short-Term Disability. If that’s not enough, we have an excellent (matching) 401k, tuition assistance, and paid time off programs. We pay all premiums.


(se a qualcuno interessa, ecco il link...;-)

1 commento:

Anonimo ha detto...

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