Parlo di nuovo di Vimeo (il che mi fa sospettare che si stiano dando una mossa per contrastare il monopolio virtuale di YouTube ;-) operando sul fornte delle operazioni di marketing per i brand...
Bella operazione di Canon, "The Story Behind the Still": far raccontare con un video la storia che c'è dietro ad uno scatto...http://blog.vincentlaforet.com/2009/12/29/canon-vimeo-film-contest/
Invitati a partecipare, nomi di un certo calibro, e i filmati risultanti non sono certo "amatoriali"... un'operazione che per certi versi ricorda quella di BMW "The Hire"...
"it's the first ever user-generated HD Video Contest where photographers become filmmakers, and we all see beyond the still. Last month the contest kicked off when Canon asked photographer, Vincent Laforet, to interpret a still by telling the story that lived beyond it using the Canon EOS 7D. It was the first chapter of seven, ending with a still photograph of its own for the Vimeo community to then interpret. After 112 entries, Josh Thacker was chosen as the very first winner and now, once again the question is posed to you, what do you see beyond this still?"
"... To kick off the contest, Canon asked me to interpret what story I saw beyond the still, and to tell that story with the new Canon EOS 7D. My short film will be the first chapter of seven, each ending with a still photograph for the next aspiring filmmaker to interpret. Posing the question to everyone, what do you see beyond the still?..." http://vimeo.com/8341236
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