Si prospettano tempi duri (ancora più duri) per l'industria dell'Advertising?
Nella galassia Procter direi proprio di sì... con effetti di trascinamento forti in tutte quelle aziende che seguono la grande nave scuola P&G.
Tanto per capire che aria tira: il CEO annuncia 1600 licenziamenti e una rivisitazione del budget pubblicitario, tutto per colpa del fatto che " ...in the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient"
P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G's ad budget forever, regardless of what happens to its sales.
He told Wall Street analysts that he would have to "moderate" his ad budget because Facebook and Google can be "more efficient" than the traditional media that usually eats the lion's share of P&G's ad budget.