venerdì, marzo 15, 2013

Pinterest: arrivano gli Analytics


Per la gioia di molti (e la disperazione di altri) arrivano finalmente i "numeri" su Pinterest.

Premesso che è altamente probabile verranno usati male, come spesso capita, invitando quindi ad un uso responsabile e a un'ottica strategica, ecco come e cosa sarà disponibile:



View your website’s analytics
In order to use Pinterest Web Analytics, you'll need a verified website and you'll have to switch to Pinterest's new look
To access your analytics:
  1. Hover over your name in the top right of Pinterest
  2. Click Web Analytics 


  1. Pins: the daily average number of things pinned from your website between Date 1 and Date 2
  2. Pinners: the daily average number of unique people who pinned from your website between Date 1 and Date 2
  3. Repins: the daily average number of times pins from your website were repinned on Pinterest between Date 1 - Date 2
  4. Repinners: the daily average number of unique people who repinned your pins on Pinterest between x and y Date 1 - Date 2
  5. Impressions: the daily average number of times your pins appeared in feed, search or boards on the web, iOS and Android between Date 1 - Date 2
  6. Reach: the daily average number of unique people who saw your pins on Pinterest between Date 1 - Date 2
  7. Clicks: the daily average number of clicks to your website from Pinterest between Date 1 - Date 2
  8. Visitors: the daily average number of unique people who visit your website from Pinterest between Date 1 - Date 2
  9. +/- %: Percent increase or decrease from your current date range to the previous date range
You can change the date range for your results from the left date menu, and you can export your results to a CSV file on the right.


https://help.pinterest.com/entries/23296713-Pinterest-Web-Analytics

More info: http://techcrunch.com/2013/03/11/pinterest-launches-new-data-analytic-tool-for-businesses-as-it-prepares-to-monetize/


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