mercoledì, novembre 27, 2013

Il bambino che riconosce gli aerei. Bravi. British Airways

Semplice idea, realizzazione molto interessante.

Un poster - in realtà un mega schermo digitale.

Un bambino, sullo schermo.

Un bambino che riconosce gli aerei che passano.

Guardate il video. 

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told.And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed even reads the cloud height to ensure the plane is visible before showing the advert! 

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