Ho trovato questo molto divertente e molto impattante.
Un new media: la ruota della bicicletta che crea dei video pubblicitari (o dei loghi, o delle immagini...) che si fanno vedere moltissimo anche nell'affollato panorama pubblicitario delle nostre metropoli.
Insomma, guardate il video, merita :-)
Copio e incollo dalla press release per approfondimenti:
Project your brand from bicycle wheels using video and images. Stationary, on stands in specific locations or running in motion along routes of your choice, our fleet of ice-white bicycles fascinate passers-by with your projected video/images.
Our technology allows you to project your message from the wheels of dozens of ice-white bicycles traveling along streets of your choice or from a fleet of bicycles on stands in the busiest areas. Our staff riders can wear clothing of your design and distribute flyers. Our campaigns are ideal for a range of marketing objectives, including store openings, VIP/PR events, festivals, city events and product launches to name just a few possibilities.
We offer an all-inclusive service: 1) Expert video/image design, formatting and development using images and videos you supply yourself or design from scratch; 2) Route planning for maximum in-motion exposure; 3) Planning for stationary exposure; 4) Staffing, training and uniforms for public engagement.
Ecco il sito: http://www.oldbond.co.uk/
(Fonte)
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