Se lavorate nelle PR, c'è un'opportunità di lavoro per voi...

Questa mi sembra decisamente un'offerta di lavoro carina.
Blizzard.
Anzi, no, lasciate stare, magari ci vado io :-)

http://eu.blizzard.com/it-it/company/careers/posting.html?id=150002M

PUBLIC RELATIONS MANAGER, ITALY

PUBLIC RELATIONS

Blizzard Entertainment is seeking an experienced public relations (PR) manager for Italy, who is well-versed in modern communication techniques and possesses excellent media relations skills. We are looking for a focused, detail-oriented person who can multitask efficiently and thrives in a fast-paced, deadline-driven environment. The ideal candidate will be a motivated self-starter who is flexible and can adapt quickly to changing goals and objectives. This person will also be highly organized and able to work independently, while contributing to the goals of a team. Clear, concise communication skills are a must. The position will be based in Milan, Italy.

Vuoi il posto da community manager? Fammi vedere cosa sai fare

Iniziativa di recruitment che sfora nel viral / autopromozione.

L'agenzia è Wieden+Kennedy. Se non li conoscete, sappiate che sono tra i numeri uno del mondo. Maledettamente bravi. Guardatevi il loro sito. 

(per dirne solo una, sono quelli della campagna Heineken/007)

Avendo bisogno di un Community Manager da assumere - e sapendo perfettamente che là fuori c'è un fantastiliardo di persone che si spacciano per tale ma non hanno le competenze, le capacità, il pensiero, l'atteggiamento strategico, la creatività (e le altre mille cose richieste) hanno deciso di  fare selezione in un modo furbo.

Invitando i candidati a mettersi alla prova.

Qui trovate le regole delle sfide che l'Agenzia lancia ai candidati.

Vodafone cerca un User Experience Manager

Se a qualcuno interessa...

Vodafone - Milan Area, Italy

Job Description

User Experience Manager handles the evaluation of user-centered design, executes information architecture analysis and acts cross functionally as Usability Expert within online projects, spending most of the time planning, performing, and documenting usability tests of various kinds. 

Having the core responsibilities of analyzing and optimizing key customer journeys within the Online Marketplace, he works closely with Product and Content Managers helping to identify areas of improvement and develop potential solutions. We are looking for a person with a passion for identifying patterns within the data and using this information to reduce the friction factors within the Online properties, ecommerce and info-commerce websites, online media campaigns and digital caring tools.

Key Responsibilities

Help defining strategy and execution for website conversions

Collaborate with a cross functional team of designers, editors, product managers and developers and lead the efforts to create an effective, user-centered online experience

Influence design, development, maintenance, and refinement of Ecommerce Sites, Corporate Sites, and mobile applications from user experience and needs perspective.

Develop guidelines for building optimal user interface design focused on business objectives for all digital products and updates

Conducting research and data evaluation

Interactive prototypes

Usability testing in conjunction with Marketing and Analytics insights

Influencing information architecture, visual design, and process flow improvements from user perspectives

Identify, adopt and set standards for use of emerging best practices within Information Design

Develops knowledge expertise in the group on new technologies.

Directs external agencies on brand standards, implementation approach and technology usage.

Serve as the user interface expert on competitive and complementary products/experiences and bring new ideas to team

Qualifications

Degree in Marketing&Communication, Design, Web Design or Graphic Design

At least 4 years experience in interactive web design and Web Marketing

MS Office Suite (Excel and Access, Word &PowerPoint).

Advanced knowledge of Interaction Design and User Interface management

Experience conducting heuristic evaluations and usability testing, designing use cases, flow diagrams, wireframes

Technical understanding of Internet related technologies: database structuring and content management and knowledge management software

Strong project management expertise

Strong customer focus

Per ulteriori info e per candidarsi:

http://www.linkedin.com/jobs?viewJob&jobId=1711242&trk=jobs_share_fb

NON scrivete o mandate CV a me, che non c'entro nulla con la selezione ;-)

Corso "Nuove Professioni Digitali" al Sole 24 Ore

Dato che spesso ricevo mail in cui mi si chiede di segnalare i miei prossimi corsi di formazione, faccio prima a metterli qui sul blog (quando mi ricordo... )

Breve, se interessa a qualcuno, segnalo questo corso di cui sarò uno dei docenti, in partenza a Giugno.
Qui trovate anche il link.

NUOVE PROFESSIONI DIGITALI

1ª edizione Milano, dal 13 giugno al 7 luglio 2011

SHORT MASTER: Formazione dinamica per le professioni più richieste dal mercato

FORMULA INTENSIVE: 16 GIORNI DI AULA + DISTANCE LEARNING   Un'opportunità di inserimento nel mondo del lavoro per giovani e neolaureati orientata alle nuove professioni. Il nuovo Master in formula intensive vuole rispondere alla crescente richiesta da parte delle aziende di formare figure professionali con competenze specifiche e diversificate legate allo sviluppo del mondo del web 2.0. PROGRAMMA 1º MODULO I basic di marketing e comunicazione digitale 2º MODULO Social Media Manager e Professional Blogger 3º MODULO SEO Specialist 4º MODULO Web Editor 5º MODULO Web Analyst DOCENTI E TESTIMONIAL Andrea Boscaro The Vortex Biagio Carrano East Com Consulting Beograd Gaetano De Marco 1861 United Giulio Finzi Netcomm – Limbara Emiliano Ricci Giornalista, scrittore ed esperto di nuovi media Alessio Semoli Trackset Caterina Tonini D’Antona e Partners STRATEGIE DI COMUNICAZIONE Gruppo HAVAS Roberto Venturini Strategic Planner Consulente di Marketing digitale Giulio Xhaet CESOP Communication

Il Community Manager, figura chiave per i Social Media

Il nuovo articolo del mio corso di web marketing per non addetti ai lavori e/o absolute beginners è stato pubblicato sul sito di Eurogroup.

Questa volta si ragiona sulla figura del Community Manager:

"La realtà del Community Manager si basa su due principi di fondo: il primo è che per trattare un tema così delicato come quello del rapporto con le persone, in un mondo che si sta dando regole culturali e di comportamento proprie, ci va uno specialista. Per evitare di improvvisarsi comunicatori, fare errori e alienarsi i favori del pubblico mal contattato.

Parallelamente, sul fatto che la costruzione di relazione sui Social non è un processo "colpisci e fuggi", fatto di eventi sporadici; è un mondo fatto di presenza quotidiana, di lungo periodo, di conversazione continuata. 

Che va quindi presidiata con continuità da una persona che ne sia responsabile o quantomeno la gestisca in modo costante."

Se la cosa vi interessa potete leggere il resto dell'articolo a questo indirizzo. Enjoy.

Red Bull (USA) Cerca un Digital Marketing Manager (quando le cose si fanno sul serio)

Guardando i requisiti richiesti e la Job Description mi viene da fare un sospirone...


Jobs Home > Digital Marketing Manager
Digital Marketing Manager Posted Jul 13
Red Bull North America, Santa Monica, CA

PURPOSE OF THIS JOB

Collect, edit, and publish content on RedBullUSA.com. Manage outbound messaging programs that deliver broader (# of subscribers/fans) and deeper (frequency of engagement) connections with Red Bull consumers and potential Red Bull consumers.

Activities to include: editorial responsibility for RedBullUSA.com, development and management of email program plans and content, development and management of outbound messaging plans and content on social media platforms. These duties collectively should ensure that Red Bull’s subscriber/fan base grows and becomes more engaged as demonstrated by performance of websites and messaging programs.


MAJOR ACTIVITIES TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

1. Ensure that the best, most current, most compelling content is available on RedBullUSA.com

a. Create annual content plan for RedBullUSA.com.

b. Work with Red Bull teammates in the US and globally as well as with outside vendors to identify the best content and provide it to consumers via RedBullUSA.com and outbound messaging platforms (email, facebook updates, etc.).

c. Leverage various local and global events (from the global Content Pool and InfoNet) on RedBullUSA.com



2. Communicate with internal stakeholders re: editorial calendar, communications, and performance

a. Work with HQ and business unit communications managers, athlete managers, event managers, and moving images team to understand upcoming communications and media priorities.

b. Set timeframes for publishing and goals for views/engagement. Create clear expectations regarding priority, timing, appearance, and expected outcomes for content published on RedBullUSA.com

c. Set timeframes for publishing and goals for views/engagement in outbound messaging platforms including but not limited to: email, facebook fan updates, and headlines for RSS feeds on RedBullUSA.com



3. Define, develop, and manage outbound messaging program

a. Define, develop, and manage email program. Activate current subscriber base. Work with web editors and global team to integrate email acquisition program and consumer database into other digital marketing elements.

b. Develop broader (# of subscribers/fans) and deeper (frequency of engagement) connections between Red Bull and consumers via effective program design and content selection/editing.

c. Consult with teammates regarding frequency of communications on social platforms considering quality of content, fan/subscriber engagement, and fan/subscriber growth or attrition.



4. Manage measurement programs for RedBullUSA.com and outbound messaging

a. Create outbound messaging performance dashboard reports. Oversee report production, develop action plans for improvement, and distribute to managers and executive team.

b. Lead refinement of WebTrends platform for RedBullUSA.com. Create dashboards, oversee report production, develop action plans for improvement and distribute to managers and executive team.



KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE )

Ø Rich, innovative editorial/content experiences that help to deliver competitive advantage for the brand

Ø Measured and increasing consumer participation via RedBullUSA.com and outbound messaging programs

Ø Provide comprehensive and insightful analysis to support future strategies via web and outbound messaging

Ø Timely publishing of relevant, quality content in consumer communications.

Ø Tight integration of digital marketing into overall communications planning based on results

Ø Increased size and depth of engagement for Red Bull’s fan/subscriber base.



KNOWLEDGE, SKILLS AND EXPERIENCE

Ø Dynamic publishing and/or outbound messaging professional with at least 5 years of experience

Ø Bachelor’s Degree, MBA a plus

Ø Editorial sense (Being the digital “Editor in Chief”)->content and story developer with specific skill in digital communications.

Ø Self directed. Able to create plans, execute, and achieve results with little specific direction.

Ø Natural entrepreneurial instinct and ability to succeed in variety of situations and political environments

Ø Strong marketing understanding and excellent analytical skills

Ø Excellent production knowledge: use of content management systems, publishing workflows, approval cycles, publishing to multiple platforms

Ø Extensive knowledge of at least one robust content management platform used to power a large-scale site (knowledge of FatWire content management a plus)

Ø Knowledge of one or more of the following will be a plus: search engines, analytics applications, ad-serving technology and email systems.

Ø Excellent planning and project management competencies

Ø Strong knowledge of the consumer goods or lifestyle industries

Ø Ability to travel to Austria 2 – 3 times a year

We offer an exceptional Benefits program, including Medical, Dental, Vision, Long and Short-Term Disability. If that’s not enough, we have an excellent (matching) 401k, tuition assistance, and paid time off programs. We pay all premiums.

NO THIRD PARTY RECRUITERS

(se a qualcuno interessa, ecco il link...;-)